Fostering successful client recommendations

Please note that our workshops are only available in Bordeaux and are only held in French. To book this workshop, visit the French version of this page.

Diversity: the motto of Bordeaux wines! This training program provides precise, practical solutions to help you guide your clients through the diverse array of wines on offer. Exclusively reserved for wine professionals from the Nouvelle-Aquitaine region, it draws on and fine-tunes your current knowledge, depending on the challenges you face.

For 3 hours, your tutor will invite you to explore in detail 4 key themes to support your future client recommendations:

• Specificities of Bordeaux wines

- Clearly identify their typical characteristics and assets;

- Discover the top 3 in the Bordeaux vineyards.

•  A laid-back approach to wine

- Learn how to positively deal with objections using our valuable array of responses;

- Adopt a simple and easy-to-understand discourse;

- Put prejudices about wine to rest.

• Overview of food and wine pairings

- Identify the latest consumer trends;

- Master serving suggestions to recommend to your buyers.

• Role-play scenarios

- Taste 5 Bordeaux wines to better understand their different profiles;

- Immerse yourself in sales case studies thanks to various role-plays.