How to Win Millennials With Bordeaux Wines

Course description

Beginners
Course online

30 Sep 2021

Number of wines tasted: 0
place available
English
Course online

30 Sep 2021

English
place available
Number of wines tasted: 0

Discover the 4 profiles of the millennial target and what drives them 

Millennials are drinking wine, but their motivations and path to consumption are much different from previous generations. Bordeaux Wines tapped into the expertise of Dynvibe to use artificial intelligence & unfiltered data from social media to understand this target in the US. Join us as we dive into their findings and discuss opportunities for you to win millennial consumers with Bordeaux Wines!

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Further information

Day / 30 Sep 2021 - From 01:00 To 02:00 PM (GMT

Join us as Jesse Becker, Master Sommelier and Bordeaux Accredited Tutor moderates a discussion on the approach to the custom research on US millennial motivations and wine consumption. Panelists: Marie-Alix Robert, Research Director, Dynvibe; Michelle Alagzi, US Lead Researcher, Dynvibe. Also joining the discussion is Julie Rambaud, Bordeaux Wines Marketing Director to share how the team plans to utilize the findings.

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