Le 30 October 2020
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BORDEAUX MEANS BUSINESS

The École du Vin de Bordeaux, Bordeaux Means Business, webinars are brand new this year, and designed to provide you with useful insight and tips on how to get noticed and sell more wine.

Each hour-long webinar will feature an interesting panel of relevant experts looking at the drinks industry as a whole while drawing on their experiences from different sectors, such as media, agencies, producers, retailers and consultants.

 

Session 1: Getting Heard Above the Digital Noise

A session for members of the wine trade with customer recruitment and engagement responsibilities which will demonstrate how to make the most of social and digital media through a panel discussion. Drawing insight from disruptive brands and our experience (as Bordeaux Wines) featuring examples of how consumers engage with brands, we’ll provide you with tips and tools to help business owners develop an online presence, stand out in an overcrowded market and sell wine.

There are 45M Social Media users in the UK (that’s 66% of the population) how do you make sure that you are targeting the right consumer? Who, how and why is it important? In such a crowded digital space, how can you get noticed and establish a strong relationship with your customers – and how do you reach new ones? How do you convey your unique service and benefits, and the personality of your business or brand? In other words how do you become known for the things you want to become known for? Our experts will share valuable insight on how to achieve just that, using knowledge and case studies from both within the world of wine and beyond, sharing best practice and success stories.

When: Thursday 3rd December at 11am

Host: Richard Siddle, The Buyer

Panellists:

  • Helena Nicklin, The Three Drinkers (TV Presenter, freelance writer, social media personality)
  • Yannick Oudin, Favoreat Design (design & marketing agency)
  • Basile Tesseron, Château Lafon-Rochet (Bordeaux producer)

 

Session 2: Current Consumer Trends in the UK

This session will give everyone involved in the trade, from producers and agents through to brand managers and retailers, an insight into current consumer behaviour. 

There is no question that 2020 has been a tumultuous and challenging year for everyone and that consumer trends have evolved as a result. But how have these changes manifested themselves? Which wines are consumers buying, how are they buying them, who are they engaging with and what does this mean for the trade?

Our experts will share valuable insight on current consumer trends using knowledge and case studies from both within the world of wine and beyond.

When: Thursday 10th December at 11am

Host: Andrew Catchpole, Harpers

Panellists:

  • Lulie Halstead, Wine Intelligence (research and insights agency)
  • Beth Pearce MW, Majestic (retailer)
  • Richard Bampfield MW (Consultant)

 


 

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