Description du cours
A unique opportunity to learn more about Millenials
Millennials are drinking wine, but their motivations and path to consumption are much different from previous generations. Bordeaux Wines tapped into the expertise of Dynvibe to use artificial intelligence & unfiltered data from social media to understand this target in the US. Join us as we dive into their findings and discuss opportunities for you to win millennial consumers with Bordeaux Wines!
Jour / 30 Sep 2021 - De 01:00 À 02:00 PM (GMT
Join us as Jesse Becker, Master Sommelier and Bordeaux Accredited Tutor moderates a discussion on the approach to the custom research on US millennial motivations and wine consumption. Panelists: Marie-Alix Robert, Research Director, Dynvibe; Michelle Alagzi, US Lead Researcher, Dynvibe. Also joining the discussion is Julie Rambaud, Bordeaux Wines Marketing Director to share how the team plans to utilize the findings.